Description
This seminar teaches non-analysts how to interpret cohort and funnel analyses to improve customer retention. You will learn to separate acquisition effects from engagement and product effects using cohort views. Simple spreadsheet models show how small changes in early steps compound downstream. You will practice building a funnel with clear stage definitions and conversion math that any team can follow. The course explains retention curves, survival analysis concepts, and when to segment by behavior vs. demographics. You will learn to identify leading indicators that predict churn before it happens. Case studies illustrate the difference between seasonal noise and true product signal. Templates are provided for a monthly retention review and a playbook of experiments to test. A communication module shows how to present retention findings to finance, marketing, and product together. By completion, you will command conversations about customer health with clarity and confidence.
Manager seminar + spreadsheet models + templates
4 hours
Cohort logic, funnel math, retention interpretation, segmentation, experiment planning.
Growth managers, CX leaders, GM roles responsible for revenue and engagement.
